Pepsi burma connection case study answers

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Pepsi burma connection case study answers in 2021

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Pepsi in burma case study

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Who was in charge of Burma in 1988?

In July 1988, as economic conditions declined, large-scale and bloody rioting broke out in the cities of Burma. In September 1988, the army under General U. Saw Maung assumed control and brutally repressed dissent, killing, it is believed, thousands of students and civilians.

Why was Burma a good place to do business?

Burma not only offered a potentially large market, it also occupied a strategic location that could serve as a link to markets in China, India, and other countries in Southeast Asia. Also, with the military dictatorship to maintain law and order, the political environment was extremely stable.

Why did Pepsi withdraw its assets from Burma?

The case mentions about how Pepsico had to withdraw all its assets from Burma despite the fact that they were doing very well in this country. In July 1988, decline In economic conditions led to large-scale and bloody rioting In cities In Burma.

Last Update: Oct 2021


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22.10.2021 10:51

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