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Case Study: IBM’s Reversal Under Lou Gerstner “Who Says Elephants Can’t Dance” describes how Louis Gerstner lead the organisational turnaround at IBM when it was at the brink of extinction. Joseph Louis Barrow Gerstner was the chairman and CEO of IBM from April 1993 to March 2002.
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From his observational research, lou gerstner noted that customers found IT hard to bargain with ibm citizenry in case of service requests and also lamented astir the company's bad responsiveness.
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Issue date: april 05, 2005.
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Although many a observers had counted the company exterior — it's A dinosaur, an implosion, a wreck, different commentators said — its revival was probable, even sure, because cycles of decline and revitalisation have been the company's pattern direct many decades.
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Louis gerstner was the chairman and ceo of ibm from april 1993 to march 2002.
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What did Lou Gerstner do to turn around IBM?
IBM needed a top-to-bottom overhaul of its basic business operations, which Gerstner implemented. Gerstner appointed as Chairman and CEO of IBM set out a vision for IBM which led to the major cultural changes and subsequent financial turnaround of the organization.
What was the business model of IBM in the 1950s?
When the computer industry first appeared in the 1950s, the business model was to deliver customers a total integrated package of hardware, software, storage devices, operating systems, all bundled into one pricing.
Who was the CEO of IBM in 1993?
“Who Says Elephants Can’t Dance” describes how Louis Gerstner lead the organizational turnaround at IBM when it was at the verge of extinction. Louis Gerstner was the chairman and CEO of IBM from April 1993 to March 2002.
Who are the leaders of the IBM turnaround?
1. IBM Corporation Turnaround Case Analysis Ishpreet Singh – 12P139 Karan Jaidka – 12P141 Kshitij Agrawal – 12P142 Kshitij Ahuja – 12P143 Manav Gupta – 12P146 Vikas Jain – 12P178 Group 1 – Strategic Management – II PGPM 2012-14 2. History • 1911: Founded by a merge of 3 companies • 1914: Thomas J. Watson joins • 1924: Company re-christened to IBM.
Last Update: Oct 2021
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